Opti-Megastore.de
Implemented Magento 2 headless e-commerce with Next.js for top German furniture retailer, boosting performance and flexibility.
The Client
Opti-Wohnwelt is a well-known German furniture retailer brand with a long history.
It employs over 1,100 people and operates 17 retail furniture stores throughout Germany, with over €140M in sales.
After successfully launching their main website Opti-wohnwelt.de, they decided to add a new storefront to the existing backend.
The Challange
Launching Opti-Wohnwelt.de was the first step in managing multiple storefronts from the same backend. The next step was to migrate one of their other websites to the Headless Magento setup we built.
By utilising many of the custom features we developed for their main website, we significantly reduced the project's cost for the client. Going the extra mile to develop all custom features to be reusable in future projects has undoubtedly paid off.
The Solution
We started the project with another visit to Opti's offices in Schweinfurt, Germany, for a technology workshop.
Over the next few days, we established the project objectives and all the features we needed to customise further based on the UX data we collected.
For this project, we used Next.js as a front-end framework. Developing all storefronts in the same ecosystem makes the most sense, so we decided not to change this.
After considering all the UX data, we started working on the design.
At the same time, the development team took the opportunity to develop the project using the latest Next.js version available.
Results
We are currently working with Opti-Wohnwelt to expand the project by adding new features and improving the existing ones.
As a result, we can quickly adapt features from other projects, reuse them if necessary, and still maintain the unique design.
Selected Work
Opti-Megastore.de
Implemented Magento 2 headless e-commerce with Next.js for top German furniture retailer, boosting performance and flexibility.
Uniko Models
We transformed a major Barcelona-based modeling agency’s website by migrating to a headless WordPress architecture with Next.js, greatly enhancing speed and flexibility.
Funkelhaus.de
Migrated and rebuilt major German lighting supplier's site to Magento 2 headless architecture with Next.js, dramatically improving speed and usability.
Opti-Wohnwelt.de
We developed a headless e-commerce solution using Magento 2 and Next.js for a major furniture retailer in Germany.