Case Study -

Opti-Wohnwelt Föst GmbH & Co. KG

The Client

Opti-Wohnwelt is a well-known German furniture retailer brand with a long history.

It employs over 1,100 people and operates 17 retail furniture stores throughout Germany, with over €140M in sales.

After successfully launching their main website, they decided to add a new storefront to the existing backend.

The Challange

Launching was the first step in managing multiple storefronts from the same backend. The next step was to migrate one of their other websites to the Headless Magento setup we built.

By utilising many of the custom features we developed for their main website, we significantly reduced the project's cost for the client. Going the extra mile to develop all custom features to be reusable in future projects has undoubtedly paid off.

The Solution

We started the project with another visit to Opti's offices in Schweinfurt, Germany, for a technology workshop. 

Over the next few days, we established the project objectives and all the features we needed to customise further based on the UX data we collected.

For this project, we used Next.js as a front-end framework. Developing all storefronts in the same ecosystem makes the most sense, so we decided not to change this.

After considering all the UX data, we started working on the design.

At the same time, the development team took the opportunity to develop the project using the latest Next.js version available.


We are currently working with Opti-Wohnwelt to expand the project by adding new features and improving the existing ones.

As a result, we can quickly adapt features from other projects, reuse them if necessary, and still maintain the unique design.

What we did?